JEDDAH SEASON - 360° Campaign
Jeddah Season is one of Saudi Arabia’s largest cultural and entertainment events, bringing together concerts, immersive experiences, and brand activations.
The goal was to create a visual universe capable of reflecting the event’s energy and diversity while ensuring consistency across all communication materials.
Art Direction
I participated in the development of the visual concepts and the graphic adaptation of the campaign across various digital and advertising formats.
The work focused on creating a dynamic visual language, inspired by the worlds of live performance, music, and entertainment.
Process
The design process was based on a visual research phase, followed by the development of graphic systems adaptable to various communication channels.
Particular attention was paid to maintaining consistency across all mediums while addressing production constraints.
The Impact
The campaign was deployed across multiple touchpoints, helping to strengthen the event’s visibility to a wide audience.
