Developing the visual identity and digital interface of Galerie de l’Europe, a contemporary art space in the heart of Paris, to better reflect its artistic vision and attract a wider audience.
Project
The goal is to design cohesive visual materials both digital and print that highlight the exhibited artworks while making it easier to discover artists and access key information, such as upcoming events and exhibitions.
Visibility
The gallery struggled to reach a younger and more diverse audience, particularly through its website and communication materials. The main challenge was to modernize the online user experience while preserving the elegance associated with the gallery.