GALERIE DE L’EUROPE
Located in Paris, Galerie de l’Europe is a space dedicated to contemporary art. My mission was to support the gallery’s evolution by modernizing its image while preserving its unique identity and history.
Art Direction
I led the rebranding of the visual identity and provided art direction for both print and digital assets. The approach focused on placing the artworks at the center of the experience while developing a clean, timeless graphic system.
Process
The work involved information architecture, a website redesign, and the creation of a graphic charter designed to adapt to the diverse artists on display. Special attention was paid to ensuring consistency across communication, scenography, and the visitor experience.
The Result
A contemporary identity that strengthens the gallery’s visibility and enhances the presentation of the represented artists.
