DOSE CAFE
Dose Cafe sought to develop a visual identity capable of conveying its contemporary positioning while reflecting the in-store experience. The objective was to build a cohesive, recognizable brand image that could be easily adapted across various platforms.
Art Direction
I designed a visual system based on a minimalist approach, combining typography, colors, and graphic elements to strengthen the brand’s personality. Every element was crafted to ensure consistency across both physical and digital touchpoints.
Process & Result
The project began with a strategic and visual research phase to define the foundations of the identity. The graphic system was then applied across all of the brand’s touchpoints.
A flexible and cohesive brand identity that allows Dose Cafe to strengthen its visual presence and customer experience.
