Galerie Cyril Guernieri sought to strengthen its visual presence while highlighting the uniqueness of its artists. The challenge was to build a communication strategy that placed the artworks at the forefront while asserting the gallery’s distinct identity.
Art Direction
I developed a clean and flexible graphic system capable of supporting diverse artistic universes without overshadowing the works themselves. Emphasis was placed on visual hierarchy, typography, and the quality of editorial materials.
Process
Each asset was designed with a focus on global consistency across institutional communication, exhibitions, and visitor outreach materials.
Result
A visual identity that effectively supports the gallery’s programming while strengthening its visibility among collectors, partners, and visitors.